I had the privilege of attending the VIP/MEDIA Event for the arrival of DSW to Canada. I was certainly excited, for being from the US, this is the place to shop for brand names at irresistible prices!
We were escorted to the event, in a beautiful black Cadillac, to the Heartland Centre at 5930 Rodeo Drive (the second location is located in Newmarket, Ontario in Woodland Hills).
As I stepped out of the sedan and onto the red carpet, there were a bunch of beautiful people with even more beautiful smiles, checking us in and offering a gift card to make our evening a little more pleasurable! The doorman opened the door, we were greeted to 22,000 shoes! All beautifully arranged, by style, making it so easy to shop…sigh! pinch me!
DJ kept us happy and hyped! The staff and executive team shared their shoe education and the so important opinion when asked, “how do these look on me.” Slowly, I went from row to row, carefully examining each shoe as if I was in a museum, examining a rare piece of art.
Isaac Mizrahi, Ivanka Trump, Coach, Jessica Simpson all caught my attention. It was like being a child in a candy store – oh wait, I was near a decadent candy bar loaded with sweet treats to satisfy my palate, while my eyes were satisfied by eye candy! Did I even mention the scrumptious horderves, continuous pouring of wine and signature water bottles with the logo “I am a shoe lover.”
Fall was the air with the “must have looks” of purses and accessories, to accompany the shoes making fashion styling “oh so easy.” The trends highlighted were: blue is the new black. If you are on a budget one blue shoe will freshen your wardrobe. “Wrapped” shoes dominated the staff and the aisles. I found most women were hovered in this section. Shoes with menswear details are also very hot for Fall.
CEO Bruce Dinan gave a welcoming speech. What impressed me about this executive team was their true passion for their work and love of shoes! One staff member is rumoured to having 1,500 pairs!
One thing that has kept this American Canadian girl from shoe shopping in Canada was – PRICE. I always found it more cost effective to purchase shoes in the US. I have to say, I am impressed that prices were truly attainable! A little pink number caught my eye from Isaac Mizrahi. A wedge with a pink Lucite heel - MUST HAVE NOW *big smile* -The original retail is $190.00 and I got it for the steal of $59.99!
A few fun facts you might not know about DSW is they will stretch your shoes, they will locate the shoe size you need if not in stock and of course, did I mention the FREE shoe lovers club? Shop and earn points towards your future purchases! A shoe maven’s HEAVEN!!
Lastly, I hope you will RUN to the opening on Thursday August 7th at 8am. First 200 people will receive a $25 gift card for your OWN VIP DSW experience! #DSWCANADA
Stylishly yours xo
Get the scoop of the VIP/MEDIA Event for the arrival of DSW to Canada on PINTEREST!